About

Our Heritage: The Sweet Beginnings

Sara Lee was 8 years old when Charlie Lubin, a bakery entrepreneur, decided to name his new line of cheesecakes after his daughter, Sara Lee. His company was purchased in 1956 by Consolidated Foods, where Mr. Lubin continued to serve as a senior executive for many years. In 1985, Consolidated Foods changed its name to Sara Lee Corporation. Over the years, Sara Lee has appeared in various television advertisements for our bakery products. In her words, her father told her the product “had to be perfect because he was naming it after me.”